Improbable Comedy

Services: Marketing Plan, Website Refresh, Graphic Design

Blue Bike’s microbusiness coaching program guided Improbable Comedy, an independent stand-up comedy production company, through the steps to formalize its brand identity, create its first marketing strategy and plan, and build internal capacity. After the marketing plan was finalized, Improbable Comedy engaged Blue Bike to support implementation as the project manager and coach including production support, website restyling, CRM set up, templates and systems development, setting up the CRM system and automations, and coordinating the launch effort. 

The final result: Identity strategy, marketing plan, brand guidelines, website restyling and QA/launch, social media support, marketing broadcast and automation setup in CRM (MailChimp), and ongoing consultation.