ISI Consultants

Services: Marketing Strategy + Website

Blue Bike led the ISI Consultants team through a robust discovery process to hone in on the firm’s unique selling proposition in order to reposition the company. The project included executive and client interviews, a comparative analysis, and recommendations for marketing strategy. After discovery, we translated the findings into a brand identity that provided clear direction for the words,  photography, and substantive changes the firm should take to achieve its vision for the future.

The final result: Website restyling, branding guidelines, marketing strategy, mission/vision/values statement, staff bios, testimonials, and a selection of ideas to effectively re-engage contacts in the CRM system.