Boise Philharmonic

Services: Marketing plan, website architecture, web copy                 

Blue Bike stepped in to support a multi-phase marketing project for the Boise Phil as part of a rebranding effort led by W Design of Boise, Idaho. The Phil had completed its five-year strategic plan, but lacked the resources to implement the initial recommendations: updated website, new logo, and a comprehensive marketing plan to help communicate the new strategic direction. We delivered a best-practice comparison to help the Board feel confident in the new direction of the website, delivered a strategic marketing plan, and coordinated with in-house stakeholders to reach project milestones.

The final result: Led by W Design, the project delivered a substantial branding and tactical transformation for the Boise Phil. Our collaboration resulted in a new logo, branding guide, WordPress site integrated with the Phil’s ticketing system, website copy, marketing strategy document with recommendations for content on each platform, a “brand roll-out guide,” and a 2019 Season Ticket Sales marketing plan. We also wrote the job description to help the organization hire a qualified marketing director.

Collaborators: Visual Design: W Design, Wordpress: Hand Eye Design